EU’s €500M Fine: Apple Appeals, Accuses Brussels of “Unlawful” Steering Definition

Apple has appealed the European Union’s €500 million fine, directly accusing the European Commission of “unlawfully expanding the definition of ‘steering'” in its App Store ruling. This legal challenge underscores a core disagreement over the legal interpretation of new digital regulations.
The significant penalty was imposed in April, following the Commission’s determination that Apple had breached the Digital Markets Act. The alleged breach involved Apple’s prevention of app developers from directing users to more cost-effective deals located outside of its App Store.
Even after making changes to its App Store rules to comply with the EU’s order and avoid substantial daily fines, Apple now claims that Brussels is mandating the operation of its store and enforcing “confusing” business terms. The company argues these terms are detrimental to both developers and the end-users.
Apple’s appeal focuses heavily on the EU’s reinterpretation of “steering,” contending that it now includes in-app promotions, which was not the original understanding. This redefinition, Apple believes, unfairly expands the scope of its obligations.