Affinity MSP, a managed IT services provider based in Melbourne, has been recognized for its remarkable growth by securing the 26th position in the 2026 Smart50 rankings. This achievement highlights the company’s rapid expansion within Australia’s competitive managed technology services sector, as it reported a significant revenue increase to $8.5 million in FY26 from $4.4 million in FY24.
Founded in 2019, Affinity MSP serves businesses across Australia and New Zealand, providing dependable IT support and technology solutions tailored to clients’ operational needs. The company currently manages around 100 clients and employs approximately 47 people. Its focus on business accountability and robust IT infrastructure has been pivotal in establishing trust with clients and driving growth.
The company’s leap from 29th place in the previous year’s Smart50 rankings to 26th place this year underscores its 39% growth rate, a metric calculated based on average revenue growth over three years. Nick Ower, founder and managing director, attributes this success to the collective efforts of the team and the strong client relationships fostered through reliable IT services.
Beyond revenue growth, Affinity MSP is also gaining international attention. It has been ranked 69th globally in the 2026 MSP 501, making it the highest-ranked Australian provider in that programme. Unlike the Smart50, which focuses on business revenue growth, the MSP 501 evaluates providers on a broader international performance framework.
To sustain and enhance its growth trajectory, Affinity MSP is investing in technology development and service expansion. The company is advancing its automation management platform, Affinity1, and integrating artificial intelligence into first-line support operations to streamline repetitive tasks. Additionally, its recent acquisition of EvolveCloud in August 2026 aims to bolster its cybersecurity service offerings.
With these strategic enhancements and investments, Affinity MSP is positioning itself for continued development in the evolving managed IT services industry, reinforcing its commitment to innovation and client satisfaction.
Kai Antonio
Affinity MSP
+61 1300 943 486
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