In a significant public health achievement, Australia has seen its daily smoking rate plummet to a record low of 5.6% among individuals aged 14 and older as of 2025, according to the latest findings from the National Drug Strategy Household Survey. This marks a substantial decrease from the 8.3% recorded in the 2022–23 period, edging closer to the national goal of reducing daily smoking to 5% or less by 2030.
The survey also reveals that over two-thirds of Australians in the 14-and-over age bracket have never smoked, reflecting the highest level of non-smoking individuals recorded so far. This decline in smoking rates, however, is juxtaposed with a rise in the use of illicit tobacco. Approximately 34% of current smokers reported turning to illicit tobacco sources, a notable increase from 16.7% in the last survey, with more than half of these purchases occurring through tobacconists.
Meanwhile, overall nicotine consumption has also seen a decline, dropping from 17.4% to 15.2%. In particular, vaping has decreased among the 18 to 24 age group, falling from 20.6% to 14%. Despite these positive trends, the survey indicates a growing trend in the use of nicotine pouches and snus, particularly among younger Australians, suggesting new challenges in tobacco control.
These findings have prompted public health experts to call for reinforced efforts in combating illicit tobacco use. They emphasize the importance of maintaining robust tobacco control strategies, which include public education campaigns, licensing reforms, and tighter restrictions on the sale of tobacco products. This comprehensive approach aims to sustain the momentum in reducing smoking rates and tackling emerging nicotine habits.